When it comes to capitalization tables and dilution, we often envision a serene, picture-perfect scenario, like a pristine beach with clear blue skies, gentle waves lapping at the shore, and you sipping a cocktail under a shade and taking in the rejuvenating atmosphere. Seems perfect right?
However, the reality of startup financing is closer to a treacherous landscape—turbulent waters that have sunk many ships, rocky shores that make it difficult to explore the beach, and cloudy skies that give the whole place a grim vibe.
The truth is that the funding landscape is very complex and challenging due to different share classes, investor rights, unfavorable terms, and events that alter the cap table. The whole point of a cap table is to present the ownership structure and its potential future. When we talk about the future, the biggest concern is the dilution of shares that make space for more investments. The mere mention of dilution grabs the attention of all investors and entrepreneurs, emphasizing its importance. After all, who would want to remain in the shadows to realize how their investment will turn out in the future?
In this blog, we cover Mark Girouard’s points on how you can decipher cap tables to understand dilution scenarios. We will also explore some best practices to keep dilution at bay.
Understanding Pre-Money and Post-Money Valuation: The Foundation of Startup Financing
The pre and post-money valuations are the first information every investor must analyze. These terms form the bedrock of investment negotiations and have far-reaching implications for founders and investors.
Pre-money valuation refers to a company's value before it receives new capital from investors. But how do we arrive at this all-important number? While there's no one-size-fits-all approach, the most robust method involves calculating the value based on current and expected economic benefits, divided by the risk of cash flows generated by the company. This approach provides a solid foundation for negotiations between buyers and sellers.
The pre-money valuation is more than just a number—it's a powerful determinant of a company's future ownership structure. It's where dilution occurs and significantly impacts the percentage of the company owned by various stakeholders.
Once the investment is made, we arrive at the post-money valuation. This is simply the sum of the pre-money value and the financing proceeds. It represents the company's new value after the investment.
To illustrate the relationship between pre-money and post-money valuations, consider this example: A Venture Capitalist (VC) invests $2 million in MedCo based on a $8 million pre-money valuation. After the investment, the VC owns 20% of MedCo, resulting in a $10 million post-money valuation. However, if the pre-money valuation were $7 million instead, the VC would own 22% of the company for the same $2 million investment.
As you can see, small changes in pre-money valuation can significantly alter ownership percentages. Pre-money and post-money valuations are used throughout the funding journey and compound with each additional round. Evaluate them carefully to gain the upper hand in negotiations and make informed investment decisions.
The Alphabet Soup of Startup Funding: From Series A to Z and Beyond
When it comes to startup funding, the landscape can be as confusing as it is exciting. While most of us are familiar with Series A, B, and C funding rounds, the reality is far more complex and, at times, bewildering.
Contrary to popular belief, funding rounds don't always follow a neat, alphabetical order. While it's common to see startups progress from Series A to B to C, some companies might jump straight from A to C or even introduce rounds like Series B-1 or C-2. Don't be fooled into thinking that a Series Z round is superior to a Series A. The ending letters don't necessarily equate to better deals or more successful companies.
Keep an eye out for funding rounds that seem to multiply like rabbits. A series of rounds labeled C-1, C-2, C-3, etc., might be a red flag. This tactic is sometimes used to avoid valuing the company at standard Series B, C, D, E, or F levels and can lead to excessive capital raising. Some companies even invent their funding categories. The "Series C2B Convertible at Exit" is a prime example of how complex and customized these rounds can become.
So, how do you navigate the alphabet soup? Look at the entire financing history. This comprehensive view can reveal patterns and potential issues that might not be apparent when looking at a single round in isolation. Remember, the letter of the funding round is less important than the company's terms, valuation, and overall financial health.
Navigating the Legal and Compliance Maze
Understanding the legalities of investment is crucial for both investors and entrepreneurs. While state and federal security laws form the foundation of compliance, there's a complex web of rights and obligations created through capitalization that you must respect.
For instance, entrepreneurs need to take stock of convertible note holders, as they will hold higher priority during bankruptcy. The 409A valuation is also a critical regulation that requires companies with complex cap tables to hire an independent third party to assess the share values.
The first step to maintaining a clean cap table and managing compliance is to rely on professionals but stay involved. Your lawyers and accountants are there to help you stay compliant, but it's your job to manage the balance sheet and company performance for investor benefit.
Entrepreneurs should also be cautious of excessive documentation. Lawyers may love writing new capitalization documents (more documents equal more fees), but intelligent investors are often wary of new papers that impact their ownership and dilution. At the same time, stakeholders should watch out for changing agreements that may affect prior contracts.
Decoding Ownership Patterns
Cap tables are more than just numbers; they are the story of the ownership distribution in a company. Mark explains the cap table with interesting archetypes he has observed over the years:
The Party: Imagine a cap table filled with friends and family. It's like a lively gathering where everyone knows each other. But ask yourself: are you on the guest list or peering through the window from the outside? Being an insider in this scenario can be advantageous, but it also comes with challenges.
The Country Club: Some cap tables resemble an exclusive country club. The investors meet regularly, perhaps even daily, to discuss the company over a round of golf. While this level of engagement can be beneficial, it's worth considering: is anyone running the company, or is it all talk and no action?
The Battlefield: In more intense scenarios, a cap table might look like a war zone. You've got your army, infantry, and the sharks circling for a feeding frenzy. This type of ownership structure can lead to conflicts and power struggles that may ultimately harm the company's growth.
The Rogues' Gallery: In the most unfortunate cases, you might find a cap table peppered with less-than-savory characters—former jail cell inmates, for instance. This particular archetype is a major red flag for any potential investor.
The Time Capsule: Some cap tables seem stuck in the past, clinging to outdated structures or long-gone glory days. While history is essential, a forward-looking ownership structure is crucial for a company's success.
The Ne'ver Do Wells: These are the ineffectual, unsuccessful, and completely lacking-in-merit individuals who bring no value. A high concentration of NE'VER DO WELLS can be dangerous for investors, as it often leads to an ineffective company that may eventually become a "zombie"—neither growing nor dying, just existing in a state of perpetual mediocrity.
A well-balanced cap table should ideally include a mix of experienced investors, dedicated founders, and engaged stakeholders who can actively contribute to the company's growth. As you examine cap tables, ask yourself: Is this ownership structure setting the company up for success, or is it a recipe for disaster? By recognizing these patterns, you'll be better equipped to make informed decisions about your investments or your company's future.
The Dilution Dilemma: Balancing Growth and Ownership in Startups
Dilution and value creation share a critical relationship in every organization. This "pie relationship," as Mark likes to call it, can make or break a company's success and determine whether investors and entrepreneurs are winners or losers.
The ideal scenario is definitely when “the pie,” i.e., the company’s value, grows faster than the rate of dilution. Entrepreneurs maintain ownership while their stake’s value increases, and the investors also see their capital grow. However, trouble starts brewing when dilution grows quicker than the company's value, which means entrepreneurs have diminishing stakes and the investor’s capital is shrinking. The worst-case scenario is when the dilution grows so rapidly that the pie is eaten. It can result in shareholder lawsuits as investors and owners scramble to salvage what's left of their stakes.
To navigate this delicate equilibrium of dilution and ownership, it's essential to regularly assess how quickly your company's value is increasing relative to the dilution rate. Rapid value creation is the most effective defense against dilution, so prioritizing strategies that boost your company's worth should be at the forefront of your agenda. While capital is often necessary for growth, be cautious of excessive fundraising without corresponding value creation, as this can lead to a dreaded "zombie company" scenario.
The End Game: Maximizing Value in Startup Investing
The ultimate decision for an investor boils down to a simple yet profound question: Is it better to own a bigger part of a smaller pie or a smaller part of a bigger pie? This decision is at the heart of capital raising and company building, with the primary goal of maximizing shareholder value.
Early-stage investing is a race against time to grow the pie—your company's value—while balancing ownership between investors and innovators. This balance is crucial for maintaining motivation and ensuring long-term success.
Here are a few best practices that build an excellent proposition for fundraising and ensure complete transparency:
Share Valuation History: Understanding the milestones achieved by the business is essential. A transparent valuation history helps investors gauge the company's progress and potential.
Discuss Capitalization: Ensure that capitalization aligns with these milestones. This includes past, current, and future raises, providing a comprehensive view of the company's financial journey.
Provide Reasonable Valuation: The pre-money valuation should be reasonable and reflect the company's true potential.
Rate of Growth: Focus on the actual value growth within the company. A healthy growth rate indicates a thriving business.
Manage Dilution: Ensure that the rate of dilution growth does not exceed the growth of the pie. Excessive dilution can lead to management changes and investor dissatisfaction, potentially derailing progress.
Time Your Transactions: Knowing when to end valuations and execute transactions is critical for maximizing final benefits.
Avoid Pitfalls: Excessive dilution, frequent management changes, and dealing with multiple investors can lead to stagnation—a road to nowhere. To avoid this, maintain clear communication and strategic planning throughout the investment journey.
By focusing on these critical components, investors can successfully navigate the complexities of early-stage investing, ensuring they cross the water, climb the mountain, and ultimately reach their end game with maximum value creation.
About The Speaker
Mark Girouard is a seasoned angel investor and trusted advisor with 25 years of experience in finance & strategy planning, mergers & acquisitions, and investment management. He has served various leadership roles in investment firms, managing multiple portfolios and using his strategic insight to improve returns. Mark is the CEO & Founder of Stage Right Ventures, where he pioneers advisory, investment, and data services for privately held companies.
Watch his full keynote here.