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  • Amanda Castellino posted an article
    Karen Howlett helps investors make smart decisions to better shape their deals. see more

    In the Keiretsu Forum Northwest & Rockies March 2022 Roadshow, we invited thought leaders from the angel investment world to share their expertise at the event. Angel investor, business owner, and Joylux CFO Karen Howlett joined our forum sessions in Bellevue and Salt Lake City/Boise. In her keynote, she dives into the core components that make up Term Sheets and CAP Tables to help you, the investor, make informed decisions and better manage your deals.



    Karen emphasized that the most important considerations as an investor in CAP tables are the company valuation, stock price, and fully diluted stock. According to her, different people have different meanings for the concept of fully diluted stock. It is important to know whether it includes all stock options or only stock options that have been granted or exercised. She explained that it's good to thoroughly evaluate and understand what's on the CAP table.

    Why do you need to know your fellow investors?

    It's imperative to know who the company's investors are, how many of them are outside investors, and how much early-stage investment is from the founder's family and friends. Also, what are you investing in? Common stock, preferred stock, notes, equity, or stock option plans and evaluate these factors before investing.

    Why does a Founder/CEO stock matter? 

    When it comes to a founder's stock, it's important to know how much he or she owns, which is enough to keep them committed to making the company successful. What is their motivation for staying? Have they invested? Are they getting a salary? Her advice is to understand their motives.

    Another strong consideration she puts forth is - What happens to the founder’s equity if the founder leaves? If it is not subject to vesting or repurchase, it will have a substantial impact on the employee stock option. In addition, having to replace the founder can have a big impact on employees' stock options. Lastly, who owns the company IP? Is it the founder, the company or a university? These are a few questions an investor should get answered before investing.

    Employee Stock Option Plan

    When Karen first started investing, she didn't know much about employee stock options. When she started, she put 10% to 20% into the employee stock option plan. Over the next few years, as she spent more time investing, she realized that it was essential to know what stage the company was in, how much of the capital pool was allocated, how many new employees could be hired, and how many were in the pipeline, such as consultants and advisors. It's necessary to understand where you stand in terms of employee stock options, as adding them can significantly dilute your investment. Here’s an example of how investors lose share value from the employee stock option.

    Example: The authorized shares of a company are worth $1 million, and as an investor, you own $250,000 worth of shares or 25% of the whole pool. If the company decides to increase the pool size by 20%, your percentage of ownership will drop below 21% of the company. With no new money coming in, you have no choice besides stock options.

    A company has $1M Authorized Shares
    Investor buys $250K = 25% shares
    The company increases the employee stock option pool to 20%
    Investor share value declines to less than 21%

    The key learning here is that investors get diluted as there are additions in the pool.



    Karen stressed that all types of investments should have Term Sheets: equity, convertible, and SAFE notes. The Term Sheet is not a legal document and is non-binding, but it sets out the most basic terms of investment, so investors should pay attention to the content of the document.


    Term Sheet



    Most convertible notes automatically convert when qualified financing is available. The financing must be higher than what they are raising now. Example: If you raise $2 million, ideally you need to convert the note to a higher amount. As an investor, you also need to know what price to convert at, the discount on the next equity round, or the discount off the next valuation cap. If the company is sold or there is a change of control, how does it affect conversion? What matters is that you have the opportunity to convert it yourself rather than getting paid off. Karen recalled that in some cases, companies were simply trying to pay off investors, rather than turning them into common stockholders, which could generate returns of up to three times as much. She believes the choice of conversion should not be a decision of the company, and you as an investor should not be forced to accept the majority in this situation, so always be aware of this fact when renewing convertible notes.

    Is the maturity date of the convertible note, prepayable only with the consent of the note holder, or can companies choose to do so? Most people in the Northwest hate stocks and avoid SAFEs and convertible notes because traditional convertible notes have no valuation cap or maturity provisions. Other factors to consider include interest rates, length of the note, securities conversion, and the type of entity you wish to invest in. All of these are things to consider when reading your Term Sheet and making an investment.



    For the Investor:

    • Like the company you are investing in
    • Invest in the team
    • Trust the entrepreneur
    • Plan to invest in future rounds

    For the Entrepreneur:

    • Be coachable and be open to feedback
    • Have a clear value proposition
    • Have the right background & skills appropriate for this stage
    • Products/solutions that are exciting/disruptive
    • Sizeable market – is it worth the effort?



    According to Karen, the Term Sheet has a lot to offer, and don't miss a great opportunity when you're focused on the nitty-gritty of the documentation. She states that there was no perfect Term Sheet or prepared proposal document. One insight she offers is that entrepreneurs' responses to questions or feedback can be very revealing about how they run their business and how they feel about it. In their experience, they don't read documentation most of the time, but what matters is whether they have the expertise and are open to feedback. She continues to emphasize the importance of the Keiretsu Forum Term Sheet committee’s feedback on each deal. The Term Sheet committee consists of fellow experienced and accredited members that review each deal and provide their feedback in the Due Diligence report. If there is no feedback; you should request that feedback as it will give you the structure and guidance you need. Finally, if you don't understand something, ask questions and use the resources around you to maximize your knowledge.



    Karen HowlettKaren Howlett is an entrepreneur, angel investor, and CFO of Joylux Inc. She has worked for Corporate America at Ford Motor Company for over 20 years. She has been a small business owner for 12 years in the steel and construction industry. She joined Keiretsu Forum as an angel investor in 2018 and became the CFO of Joylux in 2020. As a small business owner and large international corporation, she has a solid reputation for delivering results. She is a Six Sigma Greenbelt with excellent leadership and mentoring strengths. She has proven capabilities to succeed in multiple industries and has the expertise in developing business, strategic and tactical planning, and building relationships. Click here to watch her keynote address.  

  • Amanda Castellino posted an article
    Keiretsu Forum Northwest & Rockies members invested over $60M in 93 companies. see more

    Keiretsu Forum saw a 21% investment increase in 2021 as its members continued to power seed, late-stage, and early-stage companies.

    SEATTLE, WA, May 10, 2022 – The Keiretsu Forum Northwest and Rockies regions within the world’s largest angel investing community, has announced its 2021 funding data. Angel investors in the Northwest & Rockies have invested more than $60 million in 93 companies across multiple sectors, surpassing all investment forecasts and making 2021 the most invested year to date.

    “Keiretsu Forum continues its vibrant growth across our regions. Investors and entrepreneurs are benefiting from our unique footprint, disciplined process for originating quality deal flow, and success syndicating early and late-stage investment opportunities,” said Brianna McDonald, Keiretsu Forum Regional President.

    According to Pitchbook's 2021 global annual figures, Keiretsu Forum in the U.S. invested in 167 companies, and the global network invested in 246 companies, bringing the total to over 380 fundings in the past year. In a year of economic and social uncertainty, angel investors have funded entrepreneurs and start-ups in one of the most challenging business environments in recent history.

    “We continue to welcome expanded partnerships to benefit the Keiretsu Forum Network community. Despite the global disruptions, we are likely to see continued growth across all sectors in 2022,” continued McDonald. Keiretsu Forum has also expanded its international presence and is now represented in 24 countries across 4 continents.

    2021 has been an incredible year for the Keiretsu Forum global network, with investments up 21% since 2020, and Life Sciences/MedTech, Fintech, and Technology attracting the most funding.

    In 2021, Keiretsu Forum has backed the following companies and many more:

    • AI Optics
    • DigitSec
    • E2C Technology
    • Epilogue Systems
    • Healionics
    • Inmedix
    • Joule Case
    • Key Co Travel
    • KitoTech Medical
    • Light Line Medical
    • LumiThera
    • Lumoptik
    • Orion Biotechnology
    • Oticara
    • Seneca Therapeutics
    • Soteria Battery
    • Steelhead Composites
    • Summit Venture Studio
    • Vartega
    • VKTRY

    About Keiretsu Forum Northwest & Rockies

    Keiretsu Forum Northwest & Rockies is the Pacific Northwest portion of Keiretsu Forum. It includes chapters in Vancouver (Canada), Denver/Boulder, Bellevue, Seattle, Salt Lake City/Boise, and Portland. Keiretsu Forum Northwest & Rockies has more than 400 members and has invested over $500 million in over 775 companies since its founding in 2005.

    For more information visit

    About Keiretsu Forum

    Keiretsu Forum is a global investment community of accredited private equity angel investors, venture capitalists, and corporate/institutional investors. Keiretsu Forum was founded in 2000 by Randy Williams. Keiretsu Forum today is a worldwide network of capital, resources, and deal flow with 50+ chapters on four continents. Keiretsu Forum members invest in high-quality, diverse investment opportunities. To date, it has invested in over 2,000+ companies. The community is strengthened through its involvement in social and charitable activities.

    For more information visit

  • Clinton Pinto posted an article
    If you're thinking about going the angel route, here are five critical things to know see more

    If you're thinking about going the angel route, here are five critical things to know about the process that can lead to a successful round.


    For startups, a great alternative to venture capital is angel funding. A silver lining that has rapidly emerged over the past year is the uptick of virtual angel investment groups. 

    At Keiretsu Forum we have pivoted online, a notable trend amid large angel investment groups, which means existing investors, no matter their location, can access and evaluate any of the deals that go through the network. Concurrently, new investors seeking to diversify their portfolios are gravitating to the virtual angel model. Member onboarding, due diligence, live presentations, and member meetings are now all conducted online.

    If you’re thinking about going the angel route, here are five critical things to know about the process that can help lead to a successful round:


    1. Prepare for virtual fundraising

    In a post-Covid-19 pandemic, world capital must be raised virtually. The biggest challenge for entrepreneurs is that investments are made without ever meeting potential investors face-to-face. There is minimal eye contact and little body language—which is the language of funding—in a Zoom meeting. The goal is selling the upside potential and creating interest.

    Try and get into the mind of the angel, who will be evaluating you and asking themselves:

    • Who are you?
    • Why would I want to be involved and work with you?
    • Do I support the journey, the mission, and the impact?
    • Is the technology compelling?
    • How vast is the market opportunity?

    All those questions must be addressed during the pitch presentation.

    Fundraising as an ongoing process, with presentation and speaking skills evolving over the course of the campaign. Constantly evaluate your own presentation: Is the audience-market quickly defined? What is the pitch about? Why is it being pitched? Who will benefit from it?

    Indeed, the most effective technique for improving your pitch skills is to watch entrepreneurs with similar stage companies deliver pitches. Presenting to 50, 60, or hundreds of investors is no small task. Before and during the process, put your ego aside, and attend a few online investor forums to see how the best do it.

    A good pitch coach is someone who can simplify the process and make it less daunting. In addition to the pitch itself, not to be underestimated is honing the presentation skills that enable the entrepreneur to deliver an engaging and compelling presentation.


    2. Angels like familiarity

    Angels gravitate toward opportunities in the industries they have direct experience in, and the insights they can share with founders on how to successfully grow companies within those markets is invaluable.

    Relationships between entrepreneurs and angels can get started quickly and can be very hands-on, with angels oftentimes embedded within the company’s extended management and advisory network. In scenarios like this, the expertise, plans, and funding take place within an exciting and collaborative environment.

    “People invest in people they know, like and trust. Once an entrepreneur goes through the process of securing angel funding, they are part of a tight community.”

    People invest in people they know, like, and trust. Once an entrepreneur goes through the process of securing angel funding, they are part of a tight community. By example, approximately half the entrepreneurs that present to Keiretsu Forum are members of the group. Many are angels and entrepreneurs that have built and sold several companies.

    The companies that make it through the full process are typically ones who raise capital, have a track record of success, understand the fundraising process and the value of seed funding. This environment helps to cultivate relationships between the investors and the entrepreneurs.


    3. Due diligence is the force multiplier

    Due diligence is the key to a successful funding round. The process can be lengthy, taking upwards of 80 to 100 hours over six to eight weeks, but once completed the company is now able to syndicate and receive further capital.

    Typically, in an angel group setting, companies initially pitch first to a deal screening committee who determines if the opportunity is worthy of a full investor presentation. If there is interest, the due diligence process begins. Keiretsu Forum deploys on average 50 to 60 members that evaluate the opportunities and vote on inviting opportunities forward to the next step. Tight screening should be a confidence builder for both angel and entrepreneur.

    For example, Keiretsu Forum members back more than 80% of the companies that go through the process. An affiliated fund, Keiretsu Capital, will often invest alongside the members backing the company. This process gets repeated when the deal is syndicated across the network that includes numerous additional angel groups. At the end of the cycle, there should be 50-70 interested angels to close capital from.


    4. Protect intellectual property

    Most angel investment groups will not sign NDAs to conduct due diligence. It is critical to have a proper patent strategy to protect key intellectual property (IP). That said, due diligence plays a large hand in formulating that strategy, ensuring there is a good framework in place for the company to document a sustainable differentiation, with the freedom to operate and prevent competition from infringing on their patents.

    Most angel groups have IP attorneys who are members and conduct those reviews. Be careful about what you put in writing—angels should be able to understand what is going on with your business without you disclosing important assets.


    5. Family offices deliver patient backing

    The alignment between family offices and angel groups is the future of entrepreneurial finance. Indeed, family offices are experiencing a huge transfer of wealth (approximately $20 trillion) to the next generation of family members who are eager to make impact and diversity investments. Consider that more than one-half of the companies funded through Keiretsu Capital are now also funded by family offices.

    Moreover, unlike VCs, family offices are geared toward investing over a longer horizon and do not have an incentive to overly dilute the companies they invest in. Most important, family office investment adds a substantial balance sheet for fueling growth, and a sense of financial confidence for anticipated tough stretches.

    The symbiotic relationship between the angel investors that have the entrepreneurial expertise and the family offices that have the wealth that should most excite female entrepreneurs seeking to raise capital.


    Brianna McDonald is president of Keiretsu Forum Northwest, the largest chapter of Keiretsu Forum, the world’s biggest angel investor network ranked by Pitchbook #1 “Most active investors early stage US region” and “Most active investors late-stage US region.” Brianna is adept at screening companies for angel investment, coaching companies on presentation and investor relations, sales strategy execution, relationship management, and leading due diligence teams. Brianna believes in companies that have “multiple bottom lines”, in that they are not solely focused on profits but also focused on impact, social good, diversity, and making the world a better place for the next generation. 

  • Article
    2015 accomplishments see more

    Keiretsu Forum Northwest is delighted to be recognized by several major news source publications for their 2015 accomplishments. As a collective, Keiretsu Forum Norwest region oversaw the funding of 57 companies with over $43.5 Million in angel investing. We are honored by the recognition of this accomplishment and grateful to the following news sources for their coverage of our success. Check out the articles featuring the Kieretsu Forum Northwest investment collective.  

    Seattle Times



    Business Journal